Kmart Corp. Case

Kmart Corporation In 1997 Kmart Corporation was the second largest full-time discount retailer in North America with over 2,200 stores. But the company was struggling, with losing billions of dollars in sales. They were falling behind their top rivals Wal-mart and needed firm management and implement new plan that they could stick to it. They are lagging behind their competitors in other areas as well like customer service and technology. If it seems that they have failed …

…everyday low prices so they need to think how they are going to achieve a leadership position on quality products and service. They need to target a different group to try and bring in new customers and build a strong customer loyalty. Kmart needs to get a strong management plan, rethink their target market, and update their technology to get a strong firm grip and pull out of the hole that they're in right now.