Implement and Monitor Marketing Activities: Virgin vs. Qantas.

Virgin vs. Qantas In making a comparison of the offerings between the two airlines, Virgin and Qantas, there are a variety of methods one can use to show the differences between the services offered and their various prices, which will be looked at. Primarily, the marketing mix aspects of price and promotion will be concentrated on for this assignment when looking at various attributes, product description, pricing structure and product variations. When comparing these two …

…us achieving brand loyalty amongst day-to-day shoppers. Operationally, the airline could go to Woolworths, a major competitor of Coles Myer, which would work well for both companies in opposition to one another. While both airlines are extremely different, they both aim to reach a common goal: to get Australians from one place to another. In spite of pricing strategies, differentiation, various service components and variations of their products, both airlines have achieved their desired result.