How advertising can be detrimental to women, Michelob beer's advertising stating "nice finish" analyzing the advertisement..
Date Submitted: 02/19/2004 07:09:11
Nice Finish
To Whom It May Concern:
I would like to take the time to congratulate you and the people of Michelob beer on your outstanding success over the years. In spite of this, I am writing in response to an advertisement I saw in the September 2001 issue of Cosmopolitan magazine. The ad is for Michelob Light beer; it displays a college-age male and female subject in the back of a taxi cab becoming "romantic,"
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should not encourage such things to occur. Because provocative advertising is so prevalent in just about every product on the market today, your company may feel it has to advertise in this way to keep up with the standard. Hopefully, you have taken into consideration the alternative advertisements I have suggested, and your company can break away from the norm. Thank you for your time, and I wish you much luck in the future.
Sincerely,
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