Hitachi: Better Decisions Through Descriptive Research and Data Collection - MGT 480: Business Research Applications - An analysis of how Hitachi uses descriptive research techniques.

Hitachi: Better Decisions Through Descriptive Research and Data Collection Hitachi Automotive Products, Los Angeles (HAPLA) is a major manufacturer of remanufactured (remanned) alternators, starters, distributors, electronic control units, mass airflow sensors and linear flow valves. HAPLA, based out of Torrance, California, ships the remanned products to the Big 3 automotive manufacturers (Ford, GM, and Chrysler), as well as Toyota, Nissan, Subaru, and Honda as an aftermarket and OE supplier. Descriptive Research and Data Collection Descriptive research …

…the ISO-9002 QMS certification or ensure sustainability in a tough automotive supplier market. Reference Cashwell, Craig S. (n.d.). Descriptive Research Methods. Retrieved September 1, 2002 from the World Wide Web: http://ericcass.uncg.edu/research/cashwell.html Cooper, D.R. & Schindler, P.S. (2002). Business Research Methods (6th ed.). Burr Ridge, IL: Irwin/McGraw-Hill. Joppe, Marion, Dr. (n.d.). The Research Process. Retrieved August 28, 2002 from the World Wide Web: http://www.ryerson.ca/~mjoppe/rp.htm