Harley Davidson case analysis -- with IFE, EFE, CPM, and TOWS matrix...
INTRODUCTION
Company Mission Statement:
"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycled and branded products and services selected market segments"
Company Vision Statement:
"Harley-Davidson is n action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government and society). Harley-Davidson believes the key to success is to balance stakeholders' interests …
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…production while maintain its quality.
SOLUTION:
Based on the data presented above and the result in the QSPM, Harley-Davidson would do Market Penetration. Although the competitors are slowly catching them to the top still their products are enough to compete in the motorcycle market. They should only do massive advertising to expose more their product to the public. They have enough funds to support their advertising and promotions.
Strategic Management
BA 426
HARLEY-DAVIDSON, INC - 2000
February 17, 2003
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