Harley Davidson

Identification of Harley-Davidson's strategy and its rationale explaining its resources and capabilities. After that i compare these to those of Honda. Wfat does my analysis imply for Harley's potential to establish cost and differentiation advantage over Honda. Knowing that, what threats does Harley face? And then how Harley can sustain and enhance its competitive advantage? Question 1: Identify Harley-Davidson's strategy and explain its rationale. The fundamentals of the Harley-Davidson business strategy turn around three main points: …

…sales. Furthermore, the promotion should pull customers to Harley by using advertising. The company must insist on it, because one of the best means to succeed in communicating with consumers is to create a message for a pull strategy. This message should use media advertising to communicate as best as possible its idea, that is to say the following message: Harley offers reliable American motorcycles and invites you to become a member of its family.