Fundemental issues in marketing faced by Coke.
Date Submitted: 09/10/2006 01:56:17
Category: / Social Sciences / Economics
Length: 9 pages (2395 words)
Category: / Social Sciences / Economics
Length: 9 pages (2395 words)
Introduction
If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising. If you put the sign on the back of an elephant and walk him through town, that's a Promotion. If the elephant walks through the Mayor's flower bed, that's Publicity. If you can get the Mayor to laugh about it, that's Public Relations. And, if you planned the whole thing, that's Marketing- unknown …
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…requirements and other legal formalities. The reason behind winning a customers heart is to know and learn his need and then in return by providing better services then the competitors.
Conclusion
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REFRENCES
Kotler, P., Armstrong, G., Brown, L., Adam, S. (1998), Marketing, (4th Edition) Prentice Hall NSW Australia
Kotler, P., Brown, L., Adam, S. & Armstrong, G. (2001). Marketing (5th ed.). French's Forest, NSW: Prentice Hall.
www.businessknowhow.com
www.coke.com
www.coke.com.au
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