Fly to the end of the world: Air New Zealand
Date Submitted: 09/10/2006 05:07:02
Category: / Business & Economy / Accounting
Length: 8 pages (2273 words)
Category: / Business & Economy / Accounting
Length: 8 pages (2273 words)
1. Current Background
Facing the increasing fierce competition, airlines make efforts to differentiate themselves from each other in order to obtain the maximum of market share. In some cases, Air New Zealand as a successful example has done a decent job with implementing some successful marketing strategies. Certainly, some potential opportunities and problems that company has ignored existing as well.
After years of often ferocious competition, Air New Zealand was forced to form an alliance, and …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…airline alliances', Transportation, Springer
Brueckner, J, Whalen, W (2000), 'The Price Effects of International Airline Alliances', Journal of Law and Economics, JSTOR
Park, J, Zhang, A (1998), 'Airline alliances and partner firms' outputs', Transportation Research
http://www.elseviersocialsciences.com/transport/pdf/tre24_4.pdf (Access date 1998)
Quester, P, McGuiggan, R, Perreault, W, McCarthy, E (2004), Marketing: creating and delivering value, McGraw-Hill Australia Pty Limited, Australia
http://www.answers.com/topic/airline-alliance
http://www.rightnow.com/news/article.php?id=364
Need a custom written paper? Let our professional writers save your time.
Not a member yet?
