External & Internal Analysis of Amazon during 1997. Example of a Strategic Management in the New Economy.

"External & Internal Analysis of Amazon during 1997" Strategic Management in the New Economy 24/09/02 What are the opportunities and threats that Amazon.com faced in 1997? In all the proceeding cases, we analyzed the various levels of the external environment, moving through the remote, to the industry and finally to the operating environment. Through doing this we saw where Amazon's potential opportunities and threats lay. We also applied Porter's Five Forces to asses the threats in the …

…it is adjacent to one of the largest world's book warehouses in Oregon (aiding the logistics and shipment coordination). Most importantly, Bezos fully exploited the opportunity of the Internet growth in the late 90's. He pioneered the new e-commerce model for traditional businesses as well as new e-retail stores. References: Amazon.com. (2002). About Amazon.com. Retrieved September 22, 2002, from http://www.amazon.com/ Pearce, J., Robinson, R. (2000). Strategic Management: Formulation, Implementation, and Control (7th Ed.). McGraw-Hill.