Explor and analyses the external environment in which the 'Central Building Society' has operated

1.0 Introduction This paper explores and analyses the external environment in which the 'Central Building Society' has operated. Outlining the key influences on the society's choice of strategy, it further proposes a strategy blueprint for the future. It is assumed that the audience is familiar with the 'Central Building Society' Case Study material (ECCH Collection) and business policy and management theory. 2.0 The Environment A critical factor in the development of strategy is in the analysis and …

…as a friendly Building Society) *Conversion to a bank will require sanction from stakeholders. 7.0 Conclusion The Society has managed to sustain growth over the last decade, despite significant changes in both the economy and industry. However, they appear to not have paid enough attention to the formulation of strategy. The strategy proposed in this paper provides a blueprint for the firm. The actions taken now will be critical in the determination of their future success.