Discuss the social psychology research that explains conformity in social groups

Conformity refers to the tendency for people to change their perceptions, opinions and behaviour in ways that are consistent with group norms. People do not always make individual decisions, the majority of the time they look to others to guide their thoughts and actions. When looking to others, there are two main factors that people may pay attention to. Firstly, they may be interested in what society says they should do or think in a …

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