Developing customer loyalty at Chelmsford Star Cooperative Society... The use of Smart Cards

1.Consider the research findings and make recommendations about a future strategy for Starcard. Your recommendations should suggest potential areas for development and consolidation Starcard the smart card being used by the Chelmsford Star Co-operative society is one of its initiatives to improve its customer loyalty. But Starcard is not being used to its full potential to justify the investments made in it. The 500 club members have some knowledge about its potential and the introduction of …

…security and utility of the use of the card. This can be eliminated by educating the users on the utilities of the smart card. *The chances of fraud using the smart cards are there. A person may get an amount debited to his smart card and is unable to pay that amount. Thus because of its advantages the smart card can be used by the retailers to draw customers and also in reinforcing brand loyalty.