Dell case study.
Introduction
In 1984, after generating $80,000 revenue per month from upgrading and selling computers out of his dorm room, Michael Dell dropped out of the University of Texas and founded Dell Computer Corporation. The upstart company was pitted against established industry giants such as IBM, Compaq, and Hewlett Packard; but by use of ingenious strategy and revolutionary business models Dell thrived and grew every year. Now they are on top of the US PC market and competitors …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…t into Chinese market Dell should choose joint-venture because of government regulation to the distribution channel. Additionally they should know each country's culture, because every country has different culture. We recommend that Dell would have global strategy, because Dell focused on low price strategy, and keep direct distribution channel, because that is Dell's most sustainable competitive advantage.
Figure 1: Distribution Model Example
Competitors Distribution Model:
8-12% Price Markup
4-5 Weeks in Distribution Channel
Dell's Direct Model:
Need a custom written paper? Let our professional writers save your time.
Not a member yet?
