Culture Jamming.

Culture Jamming is defined as "Recognising and opposing all the ways in which advanced capitalism shapes how we act, think, dress, work, play and consume. Nearly every aspect of our lives has been altered by the logic of capital and culture jamming/cultural resistance is the act of confronting this hegemonic and soulless system by turning it's own aesthetic and mimetic tools against it". Telstra's logo used to be "Making Life Easy" and I believe …

…easier. As stated above you can clearly see that parents, children and grandparents fall into Telstra's trap. By continually suggesting that they are "Making Life Easy" and by virtue of a high profile, Telstra affects our own life every day. By a subtle change in the wording my advertisement attempts to use their own tool to reflect Telstra's agenda, which is not to make life easier for us but to increase profits for its shareholders.