Cultural identity in Scotland.

Executive summary In recent times, people in Scotland have started to show a greater appreciation of and interest in their cultural identity. This fascination is shared by many around the world. There has been a renaissance in the study of Scottish history, literature, language, politics, sociology and culture over the last 20 years, all of which has been led by the public's demand to know more about themselves and their country. The tourism industry is booming. …

…that in the near future. For the first time in a generation the arts in Scotland is becoming a primary agenda. Culture is the lynch pin in Scottish tourism. If the experience is not authentic to what is being portrayed, this leads to disillusioned tourists who are willing to take there custom elsewhere. It is vital that Scotland maintains links with its historic past, but also be at the forefront of new technologies and initiatives.