Content Archetypes.
Content Archetypes
of
Customer Interface Archetypes
October, 2002
Table of Content
Executive Summary ------------------------------------------------------------------ i
1
Introduction -------------------------------------------------------------------------------------1
1
1.1
Purpose ----------------------------------------------------------------------- 1
1.2
Method ----------------------------------------------------------------------- 1
1.3
Limitation -------------------------------------------------------------------- 1
2
Content Archetypes ---------------------------------------------------------------------------2 - 4
2
2.1
Offering Dominant --------------------------------------------------------- 2 -3
2.2
Information Dominant ------------------------------------------------------ 4
2.3
Market Dominant ----------------------------------------------------------- 4
3
Importance Attributes of Superstore ------------------------------------------------------5-6
3
3.1
Uniqueness ---------------------------------------------------------------- 5
3.2
Strength -------------------------------------------------------------------- 6
3.3
Limitation ------------------------------------------------------------------ 6
3.4
Improvement -------------------------------------------------------------- 6
4. Information Dominant - Washingtonpost.com ---------------------------------------7-8
4
4.1
Dimension of Washingtonpost.com Content ------------------------- 7-8
(i) Offering Mix -------------------------------------- 7
(ii) Appeal Mix --------------------------------------- 7-8
(iii) Multimedia …
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…Select Global Crossing,
http://www.globalcrossing.com/xml/news/2002/january/22.xml
(Accessed 1 October 2002)
Anonymous, Washingtonpost.newsweek interactive: creating value every day,
http://proteus.com/solutions/wpni.jsp (Accessed 29 September 2002)
Christine Russell, Nationalpost.com,
http://www.ivey.uwo.ca/eleadership/course/Class%20Notes/HBA%20analysis%20group%202.htm (Accessed 3 October 2002)
Farid Tadros, (www-scf.usc.edu/~yuxianwa/j551/Farid%20Tadros.doc)
(Accessed 1 October 2002)
Rayport, J.F. & Jaworski, B.J. Introduction to e-commerce, McGraw-Hill / Irwin,
New York, 2001
14
8. Appendix
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