Case Analysis: Elan and the Competition.
Long Case Analysis: Elan and the Competition I. Major economic characteristics of the Industry A. The market size is relatively small with only 17 major ski and recreational wakeboard boat manufactures nation wide, including Australia.
B. Rivalry among the boat manufacturers is spread out from the west coast to the east coast.
C. Distribution is very small. Boat owners represent such a minute number of the total population of the country.
D. Product characteristics: Ski boats/…
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…expand the operations if the amount of boats being purchased is constant over a number of crucial years. Wasting money on something that is not relevant to the growth of the company is an ill mistake. If Elan's ultimate goals are to become the number one boating manufacturer in the industry they must change their strategy altogether. Elan should focus utilizing its assets wisely for the future long-term growth of the company, not the present.
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