Can the global strategy be used for service industries?
Date Submitted: 09/25/2003 22:34:43
Category: / Business & Economy / Management
Length: 3 pages (935 words)
Category: / Business & Economy / Management
Length: 3 pages (935 words)
Can the global strategy be used for service industries? Yes. A well-designed global strategy can help a service industry type firm to gain a competitive advantage. This advantage can arise from the following sources: Economies of scale from access to more customers and markets, exploitation of another country's resources, such as labor, raw materials, exchange rates, import duties, tariffs and taxes. Strategically, a service industry type firm could also capitalize on being the pioneer or …
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…product and services that their base has come to expect, as well as integrating regional product lines so as politically and economically enhance their local presence as a foreign concern that has a local feel.
Sources:
http://www.customs.gov/nafta/nafta_new.htm
http://abcnews.go.com/sections/business/DailyNews/krispy_kreme_abroad_000102.html
http://www.franchise-international.net/news/index.php?story=56
Sanyal, Rajib N. (2001) International Management - A Strategic Perspective - Custom Edition
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