Analysis of the Four Season's Hotel and its business strategy in the luxury hotel Industry

INTRODUCTION Methodology of Report The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report …

…imperative that the firm update its business model to adapt to these adjustments. After an external and internal environment analysis, it is recommended that the firm embark on fine-tuning its existing strategy. This proposal includes building stronger guest relationships, embarking on selective expansion efforts, and finally a keen focus on marketing initiatives. All of these areas, if successfully implemented, would move the firm back into solid market dominance, even in the most volatile external settings.