Amazon.com: Expanding Beyond Books case study plus extra questions
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…become a brand known for its highly efficient web buying experience and outstanding customer service because customers trust the businesses they know.
Market valuation of Amazon.com in comparison to other well-known companies
Market Val $BRevenues $BValue/ Revenues
Microsoft (3/15)418.614.4828.9
Intel (3/15)196.626.37.5
AMAZON.COM (3/15)$11.10 $0.61 18.2
Federated Dept. Stores8.515.80.5
Kmart7.533.70.2
Toys `R' Us5.211.40.5
Apple Computer4.66.90.7
Circuit City3.79.30.4
Barnes and Noble (3/15)2.0530.7
Borders (3/15)1.0792.60.4
Data Table adapted from data in Business Week December 14,1998
Original data Dec 1,1998 from Bloomberg, Analysts, and Business Week
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