A Study on Southwest Airlines.

Business description and history. Write a description to include the origin of the chosen business, its primary products and services, and a history of its growth and development. Southwest Airlines is a major domestic airline that provides primarily short-haul, high- frequency, point-to-point, low-fare service. Southwest was incorporated in Texas and commenced Customer Service on 18 Jun 1971 with three Boeing 737 aircraft serving three Texas cities - Dallas, Houston, and San Antonio. Today Southwest operates over 350 Boeing 737 aircraft …

…past five years, about 20-30% annually. When the company performs well employees are generously rewarded through the profit sharing program, and many employees realize big gains in their stock ownership. The bottom line with Southwest Airlines is you take care of the customer, the employee, the overall outcome will turn out better. Southwest Airlines has taken care of business, and as you can see by the growth of the company, what they are doing works!